Why is our salt so white?
One of the things that makes salt unique is that every location in the world produces a slightly different salt based on the water and the techniques used to make the salt. Some are high in iron, creating a pink salt, while others are grey in color from the grey clay pans that the water is eveaporated in.
You may notice that our salt is very white compared to other natural salts with high mineral content. There is a reason for this. Our salt is not high in iron which is why it is not pink. Also, our salineros do not use grey clay pans to evaporate the water in which is why it is not grey in color. However, rest assured, our salt is naturally high in minerals and also naturally bright white.